Re-imagining Legion Strong

After a century of service, The American Legion, Department of Wisconsin was fighting against a number of forces that made funding its programs challenging.

Thanks to visionary leadership from the team in Wisconsin, they agreed to take a leap to learn more about the realities that were impacting their present and their future.

18% of Legion members are Korean War or WWII veterans, leaving a huge void to be filled in the next five years.

Perhaps more importantly, Wisconsin faced a challenge to provide an experience that encouraged members to be brand ambassadors and grow the organization organically.

As the evidence mounted, The Department of Wisconsin asked V360 Fundraising for help. Driven by data and a lot of enthusiasm for the mission, we built an energetic and clean brand that could serve as the backbone of the organization’s desire to grow its impact.

Since its implementation, the impact on membership and fundraising has been strong. Legion Wisconsin outperforms its fellow Departments by more than 21% in fundraising ROI and is seeing strong results in new memberships.